Jessica Coates is a pioneer in the new world of digital-display advertising. But her old resume wasn’t selling her career properly. Sometimes all you need is an update to get your career going in a ...

Try to think of yourself objectively, as a product you’re selling. What problems, concerns and fears do they have (professionally speaking), and how can you fix them? What makes them happy? What makes ...

In today’s competitive job market, landing your first role in marketing requires a standout resume that showcases your skills, passion, and potential. Writing an effective entry-level marketing resume ...

As a techie, I never understood why marketing people were paid so much to describe the product that we built, until I gained an understanding for what they do. That said, here are tips on how to write ...

Marketing has become incredibly complicated: Different methods, different outlets, different ways to accomplish goals… most marketing professionals must be Jacks and Jills of many trades. Why skills ...

Gift 5 articles to anyone you choose each month when you subscribe. Rather than skimming through electronic piles of resumes to vet job applicants, employers are finding better ways to assess whether ...