Strategic B2B marketing plans are an absolute must today, like never before. Companies have amazing marketing tools at their disposal these days. Just ten years ago no one had heard of social media ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

In this week’s episode of the B2B Marketing Podcast in association with Revere, we dive into the essentials for strategic and financial planning as we head into 2026. We’re joined by Fiona McKenzie, ...

As agency owners, we’re entering that familiar time of year when marketing leaders begin their annual planning cycle. For many of our clients, this season brings a focus on reviewing the successes of ...

Achieving aggressive, business-to-business (B2B) sales growth is now easier than ever, starting with a holistic strategic marketing plan United States, 9th Sep 2024 – Innovaxis, a leading B2B ...

Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, ...

At a time when many businesses are struggling to remain profitable, marketers need to focus on building systems of revenue attribution. The first half of 2020 created shockwaves across businesses, ...

The internet is one of the greatest things that has happened to businesses. It provides us with an abundance of information on any area we want. And for us marketers, specifically, it has given us the ...

2020 has been laden with challenges for companies, but when I think about the current state of the B2B marketing landscape, I realize this year has also been setting the stage for much-needed ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...