As marketers are tasked with the challenge of doing less with more, there’s an increasing demand to quantify the value of social media. Here’s a guide to mapping a social media strategy with ...

There’s a lot you can say about strategic planning. That the resulting plan requires multiple adjustments while moving forward. That it sidelines creativity. That it fails to anticipate obstacles.

The definition of a business plan may vary from one person to the next. While some say it is the framework of a business, others may say it is just a lengthy document that is reviewed only once. The ...

Formulating a detailed recovery plan is the main aim of the entire IT disaster recovery (DR) planning project. It is in these plans that you will set out the detailed steps needed to recover your IT ...