In October 2012, Facebook surpassed a big milestone when it recorded over 1 billion active monthly users. With 2.7 billion "likes" recorded on Facebook each day in 2012 (according to statistics ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Facebook business pages are essential because they offer more ...

A Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate sales on Facebook. To create a Facebook Business Page, simply log into your personal Facebook ...

As small business owners and brand managers, you’ve probably heard that you need to be on Facebook. Great! So where should you start? And is there an easy blueprint to follow? We’ve experimented a lot ...

Facebook is infamous for the numerous ways in which folks use — and misuse — the platform, from your uncle sharing conspiracy theories to your roommate selling your couch on Marketplace. There's one ...

So your first question should be: why am I on Facebook; what’s my goal? Whether it’s selling more products, improving customer service or creating new relations, determining what you want to achieve ...

Facebook's fan page feature lets users connect to organizations, institutions, groups and public figures by "liking" them. This feature helps an organization stay in touch with its customer or fan ...

If you are formally affiliated with an organization, making a Facebook page is one way to create awareness about your group or business. Creating a Facebook page takes just a few minutes. You are ...

You can create a Facebook business page to grow your brand and expand your reach. It's easy to customize your Facebook business page with photos, a call to action button, publishing tools, and more.

Building a professional online presence can feel overwhelming, especially when you’re juggling the countless demands of running a business. If you’ve ever wondered how to make your brand stand out on ...