Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here’s how to prevent that – and build a stronger relationship with your prospects. A good place ...

The first step in any effective e-mail marketing strategy is to build an e-mail file — the fuel for your e-mail marketing efforts. Many nonprofit groups discover that, despite their large and detailed ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...