This article is by David Hoo and Michael von Gonten, principal consultants at research firm Effective Marketing Management. Achieving profitable growth is perhaps a CMO’s greatest accountability, and ...

The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component of ...

There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’. I believe it’s important to integrate both into a company’s ...

In today's rapidly evolving digital world, the traditional marketing mix of the four Ps (product, promotion, placement and price) is no longer adequate. In the internet era, amidst ever-growing ...

Product and service promotions create awareness, position products and services and persuade customers to buy. Although advertising is essential, it's not the only consideration. Instead, an overall ...

Did you know that promotional products can be an important part of your marketing mix? Promotional products are merchandise that you can have your name and logo printed on and then your company can ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

It helps businesses achieve their aims by creating a cohesive strategy to increase sales. Each element must be balanced and consistent with the others to ensure the success of the marketing campaign.

What are the 4P's of the marketing mix? The four P's—product, price, place, promotion—craft a strong marketing strategy. Consumer law ensures buyer protection. A poor mix can result in failure. How is ...