One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

The pace of change is so fast right now that even the most prepared leaders are at risk of working from outdated assumptions.

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

The marketing landscape is undergoing a significant transformation due to rapid advancements in AI. Amidst this innovation, the crucial role of identity verification is highlighted as essential for ...

Out-of-home media and IRL marketing company Outfront Media has tapped Epic Games marketing exec Stacy Minero as its new chief ...

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Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.